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Creating quality content to keep your audience engaged is becoming increasingly difficult. In this digital era, we are constantly online and bombarded with more stories, posts, photos, news etc than we have time to look at.
This means we often only briefly read articles and quickly move on to the next one. This is why article content now needs to be more creative and original to have a chance of keeping readers entertained.
A study by Microsoft also revealed that our average attention span has gone down from 12 seconds to a mere 8 seconds. Thus, content needs to be attention grabbing and make the reader want to read more.
Here are some tips for creating appealing content:
A super long article in small black writing, with zero images, will be discouraging for individuals. To catch your readers attention, make sure your content has sub-headings, short paragraphs, and high-quality images/videos. This splits up your content making it easier to read.
The headline is the first thing your readers will see, it needs to be captivating! Create headlines that are eye-catching and which explain the subject of the article.
Your introductory paragraph needs to lure the reader in and encourage them to read more. Keep it short, sweet and to the point to avoid losing readers at the first hurdle.
Inputting quotes and research from recognised individuals can add interest to your content. In addition to your own opinions, readers will enjoy reading the views of others and studies people have undertaken.
Images and videos can have a big impact on your content. They provide the reader with a break from reading text, and with videos, you can create some really creative content. This can hold your reader's attention for longer.
As we know, many people now use their phone as their main device, as opposed to desktops and tablets. This means your content needs to be accessible on mobiles and be presented well. E.g. no cut off images and text. In addition, content is often shared via social media so ensure it is presented well on each platform too.
We hope these tips help you to entice readers to your content…. good luck…you got this!