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How to Create a Winning Valentine's Day Campaign

Author: Amanda Hosking


The day of flowers, chocolates, wine, date night and all things romance is almost here…it’s Valentine’s Day!

loveheart sweets                                                                                                                                 www.canstockphoto.com

In the world of marketing, big occasions are a great time to launch a marketing campaign and get your brand noticed/recognised. Notice all the competing commercials at Christmas? These powerful ads gain large brand recognition and encourage viewers to shop in their stores during the festive season.

Valentine’s Day is another occasion where you can develop a winning campaign and set hearts on fire. Below we have provided some suggestions on how to create a cracking campaign for your brand. Even if your brand is not related to the day of love, you can still find inventive ways to inject a bit of heart into it.

Let’s get started…

Your Website


Get your customers in the mood for Valentine’s Day by creating a love-themed homepage. You could have themed banners, floating hearts, or a section displaying some your Valentine’s related gifts. You could also advertise special Valentines offers on the homepage to entice your clients.

woman on laptopwww.canstockphoto.com

Email/Newsletters


If you have any Valentines offers, send out an email to your customer database or feature the offer in an E-newsletter if you have one. Send the email a few weeks in advance to remind your customers of the upcoming day of love. This gives them plenty of time to take up your offer! Then schedule another email to go out a few days before for the last-minute customers.

Social Media Engagement


Hop onto social media and engage with your customers. Create unique posts which encourage customer interaction. For example, you could ask your followers to tell you their proposal stories alongside a photo of the happy couple. This interaction enhances a customers attachment to your brand.

proposal                                                                                                                                  www.canstockphoto.com

Competitions


Promote your brand on social media with some Valentine’s competitions. You could ask people to tweet you Valentine’s Day photos and offer a prize for the winner, such as a romantic meal for two or a weekend getaway. This gives people an incentive to interact with your brand.

Tip: create a hashtag and ask people to follow you and use the hashtag when sharing their photos.

Paid Ads


If you have Valentine’s offers, promote them via paid ads on social media channels. You can select your target audience and runs several campaigns to cater to your range of customers. All with the Valentines theme of course!

hearts                                                                                                                                 www.canstockphoto.com

Good luck with your campaign and Happy Valentine’s Day from all at CQ.